A little over a week ago a group of high school students gathered at Grace Chapel, EPC in Farmington Hills, MI. They were there to play “A Minute to Win It”. They played a ton of different games, laughing, and trying to win, and then laughing some more. One of the volunteers in the crowd were recording the mayhem and a few of the videos were uploaded to YouTube.

Then it happened. An email from an exec at NBC requesting the videos for use on an upcoming episode of A Minute to Win It! The media is now trolling the web to find media for itself to show to us as media.

In this new world of HD cameras and YouTube one thing is now certain:

The media creators have become the media consumers.

Think about it. NBC, CBS, ABC, FOX, etc…need us. They need us to keep themselves relevant, hip, and in the know. They need us to create for them. They are consuming our self-made media as much as we are consuming theirs.

Ironic.